Emojis have become a universal form of expression, transcending cultural and language boundaries. As technology continues to evolve, designers have the opportunity to shape the future of human communication.
With an increasingly fragmented attention span, consumers are dedicating more and more of their time to screens and applications. Recent studies estimate that the average consumer spends approximately four hours of their day on their mobile phone, the majority of which is spent on text messaging. Furthermore, applications related to social, communications, media, and entertainment make up half of the total time spent on mobile devices. This surge in usage can be attributed to the notion of “communitainment,” or communication for amusement purposes.
Communication networks provide businesses and designers with a valuable opportunity to engage with their target audience. One popular method of achieving this is through the use of emojis, which can help to expedite the development of relationships.
Emojis can be used to convey messages in a more informal way compared to words, and can help to make the meaning of a term clearer when it would otherwise be confusing. Consumers can express emotions such as sadness and joy without having to use harsh language.
The use of emojis has revolutionised the way we communicate with one another. Far from being just a playful addition to text messages, they have become an effective tool of expression that transcends cultures and customs, making communication across borders simpler than ever before. Unlike a traditional text message, the receipt of an emoji conveys the same sentiment that a handwritten letter would have once done. As technology continues to evolve, so too will emojis and the way in which we use them. They remain a valuable and versatile tool that helps us to express ourselves more quickly and accurately.
Emojis in Numbers
- The Unicode standard has a total of 2,666 emojis.
- Every day, 6 billion emojis are used in electronic communication.
- Approximately three-quarters of people in the United States employ stickers, emoticons, or emojis in their digital interactions every day, sending an average of ninety-six of these symbols.
As our reliance on mobile devices to communicate continues to increase, customers are looking for ways to enhance their mobile messaging experience by utilising photographs and other visuals to express themselves. Emojis are the most well-known of these visuals, but more recent additions such as GIFs, iMessage stickers, and Animoji have provided additional options for adding flavour and humour to mobile conversations.
In the current digital age, people are exchanging information and ideas at a remarkable rate. Our brains are able to process symbols much more rapidly than words, allowing for instantaneous recognition. This has opened up a world of possibilities for illustrators, typographers, and graphic designers, who now have more options than ever to offer value to their customers.
The Emoji’s Evolution
For centuries, humankind has developed creative and effective ways to convey information and exchange experiences. Approximately 35,000 years ago, the earliest predecessors of emoji language were developed, with symbols inscribed on the walls of caves in Europe. Later, in ancient Egypt, a complex system of hieroglyphics was formalised to enable communication throughout the country. This concept of using symbols to directly and effectively convey a message has been adopted and adapted in more contemporary times to suit the needs of modern society.
With the advent of personal computers, pictograph designs have become increasingly personalised to express unique emotions. The first digital emoticon—”:-)”—made its debut in 1982, and the first Graphics Interchange Format (GIF) was introduced in 1987. By 1997, the ASCII emoticon dictionary had been officially registered with the United States Copyright Office.
This notion of communicating with symbols rather of (or in addition to) words undoubtedly contributed to the widespread acceptance of emojis.
In 1999, a Japanese mobile communications company pioneered the development of a collection of emoji symbols, each measuring 12×12 pixels. This set of 176 symbols would set the stage for the development of a standard emoji code, which was eventually included on the iPhone keyboard in 2011.
Over the course of its growth, various initiatives were implemented to allow for greater representation of gender and ethnicity within the emoji language. In 2013, an ambitious project was realised when an all-emoji version of Herman Melville’s classic novel, Moby Dick, was published. This undertaking was no small feat, as it required over 800 people to dedicate a total of 3,795,980 seconds of their time.
The utilisation of custom emojis is now a widespread phenomenon across all major messaging systems, from Apple’s App Store for iMessage to Gmail and Facebook Messenger. Apple Watch users have adopted the usage of emojis as their primary method of responding to text messages. Even weather applications, such as Poncho, have incorporated emoticons as a way to more accurately and concisely express the details of a prediction rather than simply stating “partly cloudy”.
The future of emoji lies in democratisation, with new platforms such as the iMessage App Store enabling easier access to innovative emoji designs for use in our everyday forms of communication. The barriers to entry are decreasing, making it easier for us to express ourselves through the use of emoji.
Where Good Design Stands Out in the Messages App Store
Every two seconds, an impressive 200,000 iMessages are sent, and this number continues to grow due to the recent introduction of iMessage “stickers.” Just one week after the launch of the iPhone, Apple’s App Store for iMessage had already accumulated over 1,650 applications – an impressive number, especially when taking into account that the original iPhone had fewer applications available at its launch. The majority of these applications were sticker packs.
It is now easier than ever for designers to get their artwork seen by millions of people. With the launch of the Messages App marketplace, anyone can create and publish their own sticker pack with minimal requirements in comparison to what is needed to build and publish a full iPhone app.
The increasing popularity of messaging app stickers is leading to a decrease in the usage of conventional emojis from the unicode keyboard. In particular, food emojis that have been given human characteristics are particularly sought-after. Show your support and enthusiasm for a colleague by sending them a sticker of a smiling pepperoni pizza jumping up and down and waving pom poms. If you want to express a coy response to an amusing SMS, you can send a sticker of a laughing pretzel or a winking hamburger, both of which will still effectively convey your message.
Stickers are a popular choice among customers due to their customizable nature. A wider range of expressions can be achieved as compared to using conventional emoji keyboards, and stickers can be placed anywhere on the messaging canvas, allowing for more precise and subtle communication. Furthermore, using stickers adds an element of fun to conversations.
Consumers are increasingly demonstrating a willingness to pay a small fee in order to be able to express themselves more personally. Even users who are not typically inclined to purchase premium software, which typically requires a significant amount of time and resources to develop, are willing to pay a nominal amount of $1.99 for a set of twelve icons.
Companies have the opportunity to expand their brand presence into a new form of communication: text messages. This does not require a large investment in advertising budgets; if the designs of the stickers are appealing, customers are likely to select them to express their emotions.
Here’s a brief rundown of why stickers are beneficial for companies and designers:
- Fast – Because the sticker graphics must be compact, there is no time for intricate designs.
- Cheap – Sticker packs are typically just a dozen photos in size.
- Simple – There is no need to code a whole program; simple Xcode is sufficient to publish.
- Interesting and flavorful – Consumers may put more personality into their communication by making it more fun and tasty.
- Free – Consumers perform the hard labour, disseminating stickers to friends at no additional expense to the company.
Is the Human Face the Last Frontier?
By making use of emojis, people are able to communicate with one another and express their emotions; however, the range of expressions available to the consumer is limited to the existing emoticons. In an effort to further enhance emoticons and make them more expressive, Apple developed Animoji – animated emojis.
The utilisation of advanced face recognition technologies is what makes Animoji so powerful, as demonstrated in the new iPhone X. This device will utilise facial recognition for various security and convenience features, ranging from unlocking the device to controlling the animojis. The customer will be able to create their own custom animojis and share them with others via the Messages app, thanks to the facial recognition capabilities of the iPhone X.
The iPhone X’s TrueDepth camera has the capacity to track up to fifty different facial muscle movements, thus allowing for the production of Animojis with an unprecedented level of expression. Designers and animators now have the potential to create animations that are more diverse and even humorous, due to the increased level of sophistication that the Animojis are able to exhibit.
It is essential that all of these expressions be crafted with a delicate touch when it comes to depicting human facial expressions. What was once a task of simply creating a single, static emoji illustration now requires creating a range of different variations of the same basic design to accurately represent a range of human emotions and concepts.
When a smile is applied to a face that appears to be intimidating instead of being inviting and congenial, what are the consequences? Those who are concerned about their designs veering into the “uncanny valley” may utilise Adobe Character Animator with two-dimensional illustrations to test a variety of emotions. It is only a matter of time before similar testing is available for three-dimensional content.
The initial Animoji selection consists of twelve distinct designs, which are incorporated into the Messages App. Furthermore, it appears that Animojis will soon be available for corporate and other messaging applications.
The Reality of Augmented Reality
The introduction of Augmented Reality (AR) to the general public via iOS 11 has opened up a world of possibilities for enhanced experiences of reality. By superimposing digital images and audio in real time, users are now able to experience a more immersive virtual world.
With the release of iOS 11, a range of applications have been developed to take advantage of the iPhone’s augmented reality (AR) capabilities. AR offers an interactive experience, combining virtual animations and data with physical markers in the real world. A prominent example of this is the popular messaging platform Snapchat, which has integrated AR in its application.
Snapchat’s acquisition of the Bitmoji app for a whopping $114.5 million is a testament to the power of emoji-based communication. Bitmoji enables users to create personalised cartoon avatars, which can then be shared via the Messages app. To further bridge the gap between the digital world and reality, Snapchat has incorporated augmented reality into Bitmoji, allowing users to superimpose their avatars onto their camera’s footage. This provides users with the ability to capture and share AR-enhanced images and videos with their friends, providing a unique way to strengthen emotional connections. Furthermore, Bitmoji’s crowdsourced emojis can now be experienced in real-world settings.
As images and interfaces are needed to create interactive AR experiences, demand for digital artists and user experience designers will grow.
How to Win Hearts, Eyes, and Wallets
The latest iteration of Adobe Creative Suite provides users with a comprehensive selection of tools for creating emojis and animojis. Both Illustrator and Photoshop, long-standing tools for emoji creation, are available in the suite, as well as Adobe Dimension, a new 3D material design tool for graphic designers who are accustomed to working in 2D settings. Additionally, SketchUp and Tinkercad offer users two additional 3D asset design programs.
Emoji designers may take advantage of the various components available from Adobe Stock and the Unity Store to expedite their design process. These resources offer both 2D and 3D components, allowing designers to save time by utilising existing components and then adding their own unique touches to the design.
Emoji designers have the potential to generate revenue by selling their work through the Unity Store and other stock asset repositories, as well as through commissioned projects. Furthermore, graphic designers may leverage Adobe Character Animator to create emojis that can be animated in real-time during livestream broadcasts, offering another potential revenue stream for businesses and independent artists alike.
Brands can improve their visibility and appear more engaging and cutting-edge by utilising Apple’s iMessage App Store, Animojis, and Augmented Reality, as customers will form authentic emotional connections with the brands. Designers familiar with these platforms will gain a competitive edge as each platform functions as an independent environment with its own etiquette and graphical design criteria.
Embrace the changing times and strive to stay up to date with the latest trends. Utilise emojis as a form of communication, since they can often convey a message more effectively than words alone. Design with the times in mind, and you can be rewarded for your skills and creativity; after all, they say a picture is worth a thousand words, and possibly even more in terms of monetary compensation.
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