3 Data Quality Concerns

Data is undoubtedly one of the key ingredients for success across all industries. It has even earned the moniker of being the “new oil” of our time, and it’s no secret that many corporate leaders are now prioritising the constant advancement of their data strategies.

Keeping data management in check is crucial for mitigating potential financial losses, especially as businesses expand. In fact, the US economy alone suffers an estimated annual loss of $3.1 trillion due to subpar data quality, which makes taking a proactive approach to data quality all the more important. Here are three key points to bear in mind:

Data can amplify anomalies, perhaps one of its earliest functions.

In recent years, data scientists have had to grapple with the complex task of identifying relevant patterns within vast datasets. One of the key factors impeding the discovery of these patterns is the presence of anomalies within the data.

Transient variations or anomalies in data patterns are not uncommon, and they may even serve a purpose in keeping us alert and proactive. We’re not talking about usual seasonal fluctuations that come with occasions like Christmas or the Fourth of July, but rather brief, apparently random patterns that could potentially impact decision-making.

As businesses expand and collect more data, manually detecting and correcting outliers becomes more challenging. To tackle this issue, many companies are seeking out software development services to create bespoke machine learning algorithms that can automate the more time-intensive aspects of the task. Having the right technology at your fingertips is the key to preventing anomalies from having an impact on your decision-making processes.

Furthermore, Any Model Has a Capacity for Processing Data That Should Not Be Overlooked.

It’s natural to take pride in your organisation’s current data model, but it’s essential to keep in mind that it’s not a fixed solution. As data volumes grow, the efficacy of the data model may decrease, making it necessary to create an updated version. In other words, a model that once worked well could become inadequate as your data expands.

At present, it’s difficult to attribute data quality issues to an inadequate data model, although this could change with the arrival of quantum computing. As companies grow, it’s not uncommon for them to encounter data quality problems that couldn’t have been predicted until a certain amount of data has been accumulated.

The ongoing disruption brought on by the pandemic has left us continuously on guard for any data model-related challenges. With changing behaviour patterns among consumers, companies, and the market in the coming months, modern data models may be faced with several new obstacles that demand attention. As you analyse your data, you may need to make modifications as needed.

Thirdly, Information is Susceptible to Loss or Misuse.

It seems that many businesses are collecting data and using it to inform their decision-making processes. While it’s crucial to remain competitive in today’s market, I worry that a lack of a coherent data strategy could result in missed opportunities.

Data can be incredibly beneficial when appropriately sorted and repurposed. For instance, the primary data collected by the marketing department to monitor key performance indicators can also be used to evaluate the financial performance of a product. It’s astonishing how frequently businesses neglect to utilise this essential resource.

A data strategy is critical when there’s doubt regarding who in the organisation is utilising data and how it’s being used. Data is an asset that must be managed and protected, just like any other asset, to ensure its value is realised. A data strategy is the perfect way to ensure this.


In light of the more recent changes to the way companies manage and communicate data, it has become critical for all executives to comprehend how to maximise the potential of their data. This essay highlights the steps required to create an effective and scalable data strategy. Keeping these factors in mind at all times is vital to the success of your strategy.

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