A 3-Point Guide to Incentives for Freelancers

We’re in the middle of summer and the heat has never been worse. As sweat drips down your face, an itch crawls up your back. It’s 115 degrees outside. You feel as if the world is closing in on you.

After that, you take a sip of lemonade. It’s simple, sweet, and iced lemonade.

Cool refreshment restores your sanity.

The feeling of relief one feels after drinking lemonade on a hot day is similar to the feeling one gets when hiring a freelancer. These solutions are quick fixes for short-term problems. It’s like taking a sip of lemonade.

Freelancers are predicted to be the majority of employees in the United States by 2025. The future of your career may involve managing freelancers along with long-term employees. Keeping these workers motivated and incentivizing them to do their best is essential.

How do you motivate a freelancer, since they are not full-time employees and do not receive company benefits? What can you do to ensure that a short-term employee gives their full attention to their assignment when they have relatively little to gain from it?

In order to ensure that your freelancers provide quality work for your company, here are some ways to increase their happiness:

Your company will be able to earn a positive reputation in the freelancer community by showing respect for your freelancers and their time. Keeping your employees happy and productive while utilizing freelancers’ diverse talent will allow you to continue utilizing the benefits of hiring freelancers.

  1. Micromanagement should be avoided

    Freelancers choose to be freelancers for a reason. Their independence is more important to them than anything else. In particular, if someone is doing creative work, they do not want you to interfere or keep an eye on them constantly.
    Give them the freedom to be.

    They were hired because you were impressed with their work. It’s good for you to trust them, because they’re good at what they do.

    So, it is only reasonable that as a manager, you will be concerned about completing and turning in materials on time. Freelancers can manage their projects with productivity tools such as Evernote, Trello, and Microsoft Project. By using these tools, you are able to “check in” and ensure that tasks are being completed within a set period of time, while still allowing the freelancer to have some free time.
  2. Work that is diverse, not money

    According to a Stanford study, money isn’t the key motivator for freelance workers. It may seem counterintuitive, but entrepreneurs like Peter Daisyme say:

    “One of the reasons they freelance is because they may have personalities where they can get easily bored doing the same job day in and day out, and prefer the fast-paced nature of having different clients in varying industries who provide them with diverse assignments. It’s important to create this aspect of the freelance culture because it is what excites them and keeps them focused and working hard.”

    A freelance writer you have hired to write blog posts may be able to take on more responsibility over time. Your freelancer could be given diverse tasks such as creating infographics, whitepapers, social media content, graphic posts, and scripting videos to keep their work challenging and interesting.
  3. Long-Term Freelancers

    A freelance worker can be a good choice if your business goals match their needs. You can benefit from hiring freelancers in many ways, including reduced employer risk, access to a larger talent pool, flexibility, and the ability to save money. This is because these workers do not require full benefits.

    Due to the fact that freelancers are not granted the same benefits as full-time employees, it is important to do something to make your company stand out as a place where freelancers want to work.

    Microsoft has recently announced that it will offer 15 days of paid vacation and sick leave to its more than 2,000 contractors and vendors. It won’t cost your company much in the long run and will give you an edge over other companies looking to hire freelancers.

    Work-life benefits that you may consider offering freelancers include:
    1. 71% of freelancers want paid breaks, but only 28% of companies offer them.
    2. The health and welfare benefits your company offers to freelancers don’t have to be as elaborate as those offered to full-time employees, but having something as an option will make your company stand out.
    3. In a recent Limeade survey, they found that giving employees paid time off increases employee engagement by 13%.

By demonstrating respect for your freelancer and their time via these acts and perks, you will guarantee that your organisation has a favourable image in the freelancing world. This will enable you to continue to benefit from the diverse talent that employing freelancers may give while also keeping your staff happy and productive.

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