The Age of Entertainment
Undoubtedly, we find ourselves in the midst of the age of entertainment wherein our incessant online connectivity offers us the luxurious ability to revel in a myriad of pastimes, such as streaming TV shows, music, and videos even while on the move. It seems almost customary for us to be entertained at all times, and it seems that this cultural expectation has even trickled into news broadcasts that now regularly feature elements of entertainment.
Considering this perspective, it’s no surprise that the entertainment industry is perceived as a highly lucrative venture. As per PwC’s study, the global entertainment and media revenue is projected to soar to a whopping $2.2 trillion by 2023, attesting to its colossal value. Nevertheless, some business experts express their apprehension that the industry’s development has hit a wall.
While it might be tough to acknowledge, the industry has endured a slowdown in its growth rate recently. This has resulted in CEOs, CFOs, and other corporate luminaries seeking novel solutions to boost their companies’ productivity. Thankfully, they have found a new comrade to assist them in their efforts: Artificial Intelligence (AI). Primarily designed as a tool for entertainment purposes, its capability to revolutionize various segments of the economy was swiftly recognized, leading to its integration into the entertainment industry.
Undoubtedly, the capacity of Artificial Intelligence (AI) to bring about groundbreaking transformations creates fresh prospects for businesses to expand their horizons and offer customers an entirely novel experience. As we progress towards the future, AI is slated to cause a substantial impact on the entertainment industry, and in this article, we delve into four of its most noteworthy contributions to this field.
Bespoke Service Delivery
The role of Artificial Intelligence (AI) in contemporary culture is evident to the masses. In an era where more people seek bespoke experiences, AI has gained considerable prominence across industries as it enables organizations to deliver customised experiences to customers. Netflix and Spotify are perfect instances of this phenomenon, using AI to suggest content based on users’ past activities and preferences.
Moreover, Artificial Intelligence (AI) is utilised to scrutinize the constraints of streaming users, promoting an optimised experience. Platforms such as Netflix can detect connections with insufficient bandwidth and adjust streaming automatically, without undermining the video quality. Hence, the experience remains immune to the user’s technical acumen.
The recent developments in customization have been truly remarkable, and the perfect examples of this can be seen with Netflix and Spotify. Netflix employs algorithms that rely on big data and analytics to individualize the thumbnails displayed to each customer, making the interface more alluring. Spotify, too, is addressing the need for customised content and currently developing an enhancement to their music recommendation algorithm that factors in the listener’s emotional state.
Revamping Search Outcomes
With search engines increasingly relying on Artificial Intelligence (AI) to augment their competencies, it comes as no surprise that exploring AI’s potential in the entertainment industry is vital. AI has empowered search engines to provide more precise outcomes when sifting through extensive visual databases. In the realm of online research, Google’s impact is unparalleled, particularly through its image search technology that employs AI and facial recognition to help users discover comparable or identical images to their original query. This is accomplished by rapidly identifying the image’s salient features and delivering results that are alike in myriad ways.
Google’s advertising platform incorporates the latest technology for placing advertisements in the most fitting locations. Artificial Intelligence (AI) is used to examine the images from the advertisements to deduce their essence, allowing Google’s AI to swiftly determine the most appropriate spot for a given advertisement. Thus, an advertisement for a battery-powered vehicle will not appear on a website aimed at the oil industry, for instance.
The film industry is progressively relying on Artificial Intelligence (AI)-driven search technology to organise and assign labels to vast amounts of content. Platforms like Zorroa‘s Enterprise Visual Intelligence and ClarifAI provide search tools that help users classify and search for specific images within massive data sets. This technology has enabled users to locate a particular clip in minutes, which would have otherwise taken hours using conventional manual approaches.
Promotion in the Realm of Entertainment
Advertising and promotion are significant domains where AI is increasingly employed within the entertainment sector. This is a natural progression, considering the extraordinary analytical capabilities of AI and its capacity to analyse large volumes of data to detect consumer trends, preferences, and other potential growth areas. Consequently, the film industry employs AI-driven algorithms to evaluate the effectiveness of current marketing campaigns and provide guidance on how to enhance them further.
The use of such products and services is prevalent among online retailers. Alibaba’s Luban, a software programme, is one of the most distinguished instances. This Artificial Intelligence (AI) system is famed for its exceptional capability to produce advertising banners and graphics. On a single day, Luban created an astounding 400 million banners, a testament to its remarkable speed and efficiency.
IBM’s Watson is a widely utilised Artificial Intelligence (AI) system that has found applications in various industries. In the entertainment sector, the trailer for the film “Morgan” was created with Watson’s assistance, representing one example of Watson’s use. The AI system scrutinised footage from more than a hundred horror movies to learn the elements that comprise an effective trailer. Surprisingly, Watson completed and produced the trailer in a single day.
IBM’s artificial intelligence system, Watson, has been successfully employed in the realm of sports. The system was exposed to various video clips of tennis matches, enabling it to learn and assess the action and crowd reactions in real-time from multiple viewpoints. Consequently, the system compiled a selection of the most remarkable moments from each game.
Creating Memories
Moreover, Artificial Intelligence (AI) is being employed to produce novel forms of entertainment, particularly in the realms of Virtual Reality (VR) and Augmented Reality (AR). Companies are creating these experiences by creatively combining advanced and holographic visuals, using specialised glasses, or mobile applications to captivate and engage users.
By employing cutting-edge AI software capable of reading and comprehending user emotions, this technology has been developed and refined to deliver an ever-improving experience. Devices such as the Oculus Rift and Samsung Gear VR provide an array of options to enjoy short films, video games, and other content. However, this is merely the start, as these breakthroughs revolutionise the sports and pornography industries, enabling consumers to access more immersive and entertaining material.
As a result, Artificial Intelligence (AI) can evaluate immense volumes of data and generate simulations with exceptional real-time precision. This technology is fast becoming the pinnacle of entertainment, enabling audiences to immerse themselves in a movie or game as if they were personally experiencing it.
Timing is Key
It cannot be denied that artificial intelligence (AI) is significantly altering the entertainment industry’s landscape. Although we have witnessed a few instances of AI’s impact, its full potential has yet to be realised. In the immediate future, we are likely to encounter fresh and innovative ways of engaging with films, television programmes and music, enabled by AI’s capacity to analyse and explore extensive amounts of data. This will ultimately unlock new economic opportunities, which once seemed unattainable.
The continuous advancement of Artificial Intelligence (AI) technology is significantly altering the way we entertain ourselves, and there are no indications that this trend will decelerate. Therefore, we can anticipate noteworthy changes in the immediate future as AI-based entertainment forms become increasingly prevalent.
