Era of Popular Entertainment
It is fair to say that we now live in an era of entertainment. We have become accustomed to having constant online access, which allows us to enjoy a variety of activities such as streaming television shows, playing music, and viewing videos even when we are on the go. There appears to be a cultural expectation that we should never experience moments of boredom. This trend appears to have even extended to news broadcasts, which increasingly incorporate elements of entertainment.
It is not hard to look at the entertainment industry as a very profitable enterprise when viewed in this way. According to a PwC research, the worldwide entertainment and media sales are estimated to reach $2.2 trillion by 2023, demonstrating its immense worth. However, there are some concerns from those working in the business world that the industry’s growth has become stagnant.
It may be difficult to accept, but the rate of growth has slowed down in recent times. This has prompted CEOs, CFOs, and other business leaders to search for new solutions to help them increase their companies’ output. Fortunately, they have discovered a new ally to help them achieve this goal: Artificial Intelligence (AI). Initially, it was seen as a tool for entertainment, but its potential to transform all sectors of the economy was quickly realised. As such, it was only a matter of time before the entertainment industry adopted AI technology.
As a result of the potential of Artificial Intelligence (AI) to bring about revolutionary changes, businesses are presented with new opportunities for growth and are able to provide customers with a completely new experience. In the years to come, AI is expected to have a considerable impact on the entertainment industry, and in this article, we discuss four of the most significant ways it is already doing so.
Customized service delivery
To the general public, it is clear that Artificial Intelligence (AI) has had a significant and visible effect on modern culture. AI has been widely adopted in the industry to provide personalised experiences for customers, as more and more people are looking for tailored experiences. Netflix and Spotify are two great examples of this; both utilise AI to offer viewers and listeners recommendations based on their past activities and preferences.
Furthermore, Artificial Intelligence (AI) is being employed to analyse the limitations of streaming users, allowing for an optimised experience. Services such as Netflix can detect connections with low bandwidth and automatically tailor streaming accordingly, without compromising the quality of the video. As a result, regardless of the user’s technical abilities, the experience remains unaffected.
The latest advances in customisation have been truly remarkable and two examples of this can be seen with Netflix and Spotify. Netflix has implemented algorithms that use big data and analytics to personalise the thumbnails displayed to each customer, making the material appear more appealing. Spotify is also responding to the demand for personalised content and is currently developing an upgrade to their music recommendation algorithm that takes into account the emotional state of the listener.
Modifying Search Results
It is no surprise that search engines are increasingly turning to Artificial Intelligence (AI) to further their capabilities. The entertainment industry is rapidly evolving, so it is important to explore the potential of AI in this sector. Since its introduction, AI has enabled search engines to deliver more accurate results when searching large visual databases. When discussing online research, it is impossible to ignore the influence of Google. Their image search technology utilises AI and facial recognition to enable users to find similar or identical photographs to the original query. This is achieved by quickly identifying the key elements of the image and delivering results that are comparable in many ways.
Google’s advertising platform utilises the latest technology to ensure that advertisements are placed in the most appropriate locations. This is done by using Artificial Intelligence (AI) to analyse images from the advertisements to determine what they depict. This process allows Google’s AI to quickly determine the best location for any given advertisement, so that an advertisement for a battery-powered vehicle will not appear on a website aimed at the oil business, for example.
The film industry is increasingly utilising Artificial Intelligence (AI)-powered search technology to organise and label large volumes of content. Platforms such as Zorroa‘s Enterprise Visual Intelligence and ClarifAI provide search tools which make it easier for users to categorise and search for specific images within large data sets. This technology has enabled users to find a particular clip in a matter of minutes rather than the hours it would have taken using traditional manual methods.
Promoting in the world of amusement
Advertising and promotion are two major areas in which AI is actively being employed within the entertainment sector. This is not surprising, given the impressive analytical capabilities of AI and its ability to analyse large amounts of data to identify trends in consumer behaviour and preferences, as well as other areas of potential growth. As a result, the film industry is making use of AI-based algorithms to evaluate the success of current marketing campaigns and to provide guidance on how to further improve them.
The usage of such products and services is commonplace amongst online retailers. One of the most well-known examples is Luban, a software programme created by Alibaba. This Artificial Intelligence (AI) system is renowned for its remarkable ability to generate advertising banners and graphics. On one day alone, an incredible 400 million banners were created by Luban, showcasing its impressive speed and efficiency.
IBM’s Watson is a widely used Artificial Intelligence (AI) system which has found application in numerous industries. As an example of the use of Watson in the entertainment sector, the trailer for the movie ‘Morgan’ was created with the assistance of Watson. The AI system examined footage from over a hundred different horror movies to learn the elements which make an effective trailer. Amazingly, Watson managed to complete and deliver the trailer within one day.
Watson, IBM’s artificial intelligence system, has been successfully implemented in the sporting world. By being exposed to video clips of multiple tennis matches, the system was able to learn and assess the action and the reactions of the crowd in real time from multiple angles. Subsequently, the system was able to generate a compilation of the most remarkable moments from each game.
In addition, Artificial Intelligence (AI) is being used to develop new types of entertainment, particularly in the fields of Virtual Reality (VR) and Augmented Reality (AR). Companies are creating these experiences by combining advanced and holographic visuals in innovative and captivating ways, utilising special glasses or mobile applications.
Utilising cutting-edge AI software, which is able to read and interpret user emotions, this technology has been developed and honed to provide an ever-improving experience. Already available are a range of devices to enjoy short films, video games and other content, such as the Oculus Rift and the Samsung Gear VR. However, this is only the beginning. These breakthroughs have led to a transformation in the sports and pornography industries, allowing customers to access more immersive and enjoyable material.
Consequently, Artificial Intelligence (AI) is capable of analysing a vast quantity of data and creating simulations with near-real time accuracy. This technology is quickly becoming the apex of entertainment, allowing viewers to immerse themselves in a movie or game, as if they were genuinely experiencing it in person.
All in Due Time
It is undeniable that artificial intelligence (AI) is drastically changing the landscape of the entertainment industry. We have already seen a few instances of this, but the full potential of AI has yet to be realised. In the near future, it is highly likely that we will encounter novel ways of engaging with films, television programmes and music, which are enabled by AI’s ability to analyse and utilise large amounts of data. Ultimately, this will open up new economic opportunities that were previously unimaginable.
As Artificial Intelligence (AI) technology advances, it is having a significant impact on the way we entertain ourselves, with no indications that this trend will slow down. Consequently, we can expect to see substantial changes in the near future, as AI-based forms of entertainment become increasingly commonplace.