The year 2023 saw a whopping 218 billion mobile app downloads, but unfortunately, only 6.48 percent of users could manage to retain an app for more than 30 days.
The mobile app market has grown highly competitive for developers, but this can also be seen as a great opportunity to expand your business and increase earnings. To guarantee the ongoing prosperity of your upcoming mobile app, it is recommended to implement some of the latest practices.
Leverage the Capabilities of 5G
5G networks, representing the cutting-edge of mobile connectivity, have been gradually expanding their reach across the globe, although its introduction has been somewhat slow. As a result, application development is transforming.
The arrival of 5G technology has empowered developers to design applications that are speedier and more dependable due to its impressive low latency. This superior mobile networking standard has also ensured wider bandwidth, thereby enabling the creation of more complicated programs. As a result, businesses can now foster apps that utilise advanced features such as voice recognition (AR) and AR/VR.
Integrating Blockchain Technology
Blockchain technology has experienced marked progress since its initial association with Bitcoin, acquiring extensive applications beyond just the financial sector. In mobile app development, it has become a pivotal element, as it enables swift and secure transactions, eliminating the requirement of intermediaries. Additionally, the data preserved on the blockchain is immutable, making it even more secure.
Security has always been a critical aspect, but its significance will escalate in the forthcoming years owing to the rising complexity and frequency of cyber-attacks.
Integrating Voice Technology
It is estimated that the revenue generated by speech recognition technology will touch approximately 11 billion US dollars by 2025, an increase from the projected 12 billion dollars in 2023. This projection is reasonable considering how tools such as Alexa and Siri have already transformed how people accomplish their daily tasks.
As developers progressively incorporate speech technologies into their applications, these apps are becoming more user-friendly. Many businesses leverage voice-search technologies to ensure swift and efficient customer service, thus enhancing the user experience and encouraging customers to interact with their products.
The Emergence of “App Clips” and “Instant” Applications
In 2023, Google introduced Instant Apps, and Apple rolled out its own preview app solution, App Clips, in the same year. Both these offerings give customers an opportunity to assess an app before committing to download. Businesses can leverage Instant Apps and App Clips as a marketing tool, allowing customers to preview their products before making their final decision. Previewing can eliminate any potential dissatisfaction with the product, as customers can test it before making any commitment.
This year has witnessed a remarkable surge in popularity of this trend, and it is expected to persist in 2023. Companies are continuously seeking innovative ways to draw customers, and Instant Apps and App Clips are two of the latest and most effective solutions.
The adoption of preview programs has been highly beneficial during the pandemic. To reduce the physical contact between customers and staff, many restaurants have replaced paper menus with QR codes that customers can scan to view their menu. Preview applications have made this feasible.
Building with Minimal to No Code
As the requirement for speedy application development surged during the pandemic, several companies adopted low-code development to expedite the launch of their apps. By the conclusion of 2023, Forrester has estimated that 75% of all applications will have been created with low-code platforms.
Earlier, developing applications necessitated complicated and lengthy coding. However, with the emergence of low-code platforms, even non-technical users can create applications. Additionally, the technology helps accomplish the task in a shorter time frame compared to traditional methodologies.
With the number of low-code applications steadily growing, their popularity is anticipated to surge even further by 2023. Although low-code cannot entirely replace professional coding for more intricate products, it remains an essential aspect of the application industry.
Inferential Statistics and Modelling
Analytics play a vital role in promoting organizational growth and enhancing their current services. Predictive analytics are especially crucial, as they empower organizations to comprehend customer behaviour and forecast their future decisions.
Predictive analytics, which draw on data mining and other techniques, are enabling organizations to acquire a better comprehension of customer requirements, as user experience (UX) gains more significance in product development. With this information at their disposal, they can construct personalized programs to cater to each user.
Beacons, which are Bluetooth-enabled wireless transmitters capable of notifying nearby devices, are tightly integrated with geolocation tracking. By leveraging beacon technology, users can identify their location more precisely and locate other users nearby.
The significance of beacon technology in mobile app use and customer behaviour has been on the rise for some time, but it truly garnered momentum during the pandemic. For instance, beacons allowed people to find their preferred restaurants that provided delivery services.
Apple and Google have teamed up to introduce a fresh use of beacon technology to assist in tracking the spread of COVID-19. This system employs applications based on Bluetooth to notify users if they have encountered an infected person, while safeguarding their data privacy.
The growing acceptance of mobile applications is producing a need for employing advanced technologies like 5G and beacon technology. As a CEO, it is crucial to stay up-to-date with consumer preferences and market trends to capitalize on these technologies and offer customers the finest possible experience.