Enterprise Content Management: Why SharePoint

In today’s world, managing a plethora of data is imperative for businesses – be it concepts, product specifications or reports – which may be scattered across different teams or webpages. Fortunately, Content Management Systems (CMS) are here to aid, by amalgamating all vital corporate information under one roof, simplifying the process considerably.

With a cloud-based Content Management System (CMS), businesses can manage and sort their digital content and assets with ease, creating a more communicative and collaborative working environment. According to growth projections, the content management market will experience a Compound Annual Growth Rate (CAGR) of 12.25% until 2030, attributing to the rising need for such solutions in today’s corporate world.

What is Microsoft SharePoint?

Essential to Microsoft 365, Microsoft SharePoint is a popular content management system, frequently employed across organizations for collaboration and file management purposes.

Upon uploading any file onto SharePoint, a distinct reference number is allocated, which can be used for identification tasks later on. Companies can leverage these unique identifiers to identify forged or stolen documents, as illegitimate copies will not feature the same reference number. Furthermore, businesses can even personalize the document identifiers for root site collections to cater to their specific needs.

With its array of beneficial features, SharePoint‘s dashboard is an excellent tool for managing and tracking marketing-specific content and data. Notably, its integrated web analytics tool enables almost real-time monitoring of sites. Companies can readily utilize this data to construct in-depth profiles of customers and evaluate the effectiveness of various marketing strategies implemented. Additionally, corporations may avail themselves of multivariate testing to improve their SharePoint content audits to cater to search engine optimization requirements.

What Makes SharePoint an Excellent Choice for Enterprise Content Management, and What Are Its Advantages?

For businesses seeking to oversee an array of digital assets including company records, documents, media asset libraries, visual and audio materials, SharePoint CMS is a formidable software choice offering effective management solutions.

As an enterprise content management system, SharePoint offers a multitude of benefits, including:

User-Friendly Nature

A hallmark of SharePoint is its intuitive and user-friendly interface, facilitating a seamless experience for its users. With compatibility across various devices like computers, laptops, tablets and smartphones, it is highly accessible. Due to its simple workflow, new users can efficiently navigate the system with ease. Furthermore, the software is designed to automate essential business tasks.

Improved Collaborative Capabilities

As a potent CMS tool, SharePoint elevates businesses’ abilities to exchange documents, enabling instantaneous collaborative interactions and enhancing decision-making outcomes. Featuring version control and a basic document change history, multiple users can efficiently work on the same document simultaneously, while also having the means to chat and discuss modifications in real time.

Heightened Document Privacy and Safety

Through encryption and cloud-based backup capabilities, SharePoint ensures heightened document security. With the ability to regulate document accessibility, printing and editing permissions can be customized according to individual user/company requirements.

Users can establish personalized privacy parameters for sharing with colleagues and other personnel while utilizing SharePoint. Additionally, permission inheritance for SharePoint groups can be instituted, ensuring that access to content is restricted to certain individuals within a group.

This approach mitigates the possibility of documents being compromised and accessed without authorization. To further bolster document safety, additional security measures such as two-factor authentication and a temporary password for individual files can also be enabled.

What feature(s) of SharePoint do you find most appealing, and why?


Metadata represents data about data, providing users with contextual information without actually displaying the data.

With SharePoint’s Managed Metadata feature, users have the ability to develop both formal and informal categorization systems for their data. The official classification system is known as taxonomy, while an unstructured and unofficial one is referred to as a folksonomy.

Library administrators can integrate taxonomy and folksonomy to construct effective search filters for catalogues. With Microsoft SharePoint, term sets can be created, allowing the collation and indexing of all documents containing specific keywords. Both local and global term sets can be implemented within the system.

Integration with Other Enterprise Applications

Microsoft’s SharePoint Content Management System (CMS) can be flawlessly integrated with various business applications, including project management tools like Jira. Moreover, SharePoint is compatible with other products within the Microsoft 365 suite, such as Excel, Word, and PowerPoint.

Document Management System Properties

SharePoint offers standard document management system capabilities, including version control and permission validation, but lacks other features typically present in DMS solutions like content indexing (the ability to search and index entire documents) and shared notes.


SharePoint’s pre-designed page layouts and templates simplify the process of creating web content, allowing for faster implementation. Moreover, organizations can re-utilize templates and theme rules across multiple sites to ensure consistency in branding. Furthermore, SharePoint’s intranet is fully customizable, offering options related to style and color.

Legal Documentation

Designed specifically to handle, index, and organize legal documentation, SharePoint’s eDiscovery Center is a specialized tool.

Can SharePoint be used as a CMS for website development?

Enterprises can leverage SharePoint to develop websites with an array of functionalities, such as content pages, calendars, blogs, document libraries, and task lists. These platforms permit teams to store, access, and share data in a centralized manner. Additionally, site collections can be created to manage and organize multiple sites.

For organizations with multiple departments managing different websites, site collections offer an effective solution to handle specific tasks. Furthermore, they provide an optimal approach to ensure data security and regulate access to it. Separating websites containing confidential information and processes from those that don’t is a logical approach. Site collections are classified into two categories: one that employs a host name and the other that uses a path.

SharePoint has not had any public-facing webpages since 2023, and all public website functionalities have been eliminated. Users are now asked to utilize other services to connect with SharePoint.

Is SharePoint an Effective Choice for Enterprise Content Management?

For any enterprise, maintaining a strong digital presence is crucial. A cloud-based Content Management System (CMS) is pivotal for this purpose, enabling the storage and transmission of crucial product data, marketing campaigns, and internal documentation. Investing in a dependable CMS is crucial for effectively managing the digital presence of a business.

By utilizing SharePoint CMS, all of your data can be efficiently stored in one location, resulting in increased productivity. Documents can be shared with other teams, and any modifications can be tracked in real-time.

With its advanced set of features to aid in document management, including workflow capabilities, SharePoint is an optimal choice for small to medium-sized businesses seeking to boost team collaboration.

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