Augmented Reality (AR) has been identified as a trend to keep a close eye on for several years now, with early adopters and tech-savvy individuals being the only ones to take advantage of it. However, it seems that the momentum for AR is growing, and it has the ability to transform various industries.
The augmented reality market is also predicted to grow significantly, with a Compound Annual Growth Rate (CAGR) of 48.8% between 2018 and 2026, which will result in a market worth of $231.34 billion by the end of this period. This significant increase in value reflects the confidence the market has in AR, which has seen a rise in the adoption of AR in various industries.
While gaming, healthcare, retail, and education are the obvious areas where augmented reality (AR) technology can be applied, it is not limited to those fields alone. With some creative thinking, any industry can utilize AR to their benefit. Here are five inventive examples that reveal the potential of this technology.
Using Augmented Reality to Conceal Content
The packaging industry is increasingly embracing augmented reality technology. It makes sense since combining digital elements with traditional packaging can provide businesses with new opportunities to interact with customers and enhance product visibility.
With a simple app, shoppers can now conveniently access a range of digital content from items, including 3D augmentations, films, hovering text, audio, interactive digital features, and calls to action.
The Jack Daniel’s AR Experience is an excellent example of this; customers can access three interactive features by simply pointing their phone cameras at any bottle of Jack Daniel’s Tennessee Whiskey. The first feature transforms the label into a moving display of the Jack Daniel distillery. The second provides information about the founder of the company, Jack Daniel, while the third illustrates the Tennessee Whiskey production process.
Using Augmented Reality for Product and Event Marketing
Despite augmented reality’s origins tracing back to the late 1960s, the concept is still relatively novel for the majority. Since AR-driven initiatives are seen as more effective than other marketing methods such as internet ads or films, it makes sense to use AR to create a “wow factor” for marketing purposes.
Studies have shown that implementing augmented reality could result in a 20% increase in engagement levels and a 33% rise in clickthrough rates leading to purchases. Additionally, it has been observed to catch and retain attention for up to 85 seconds. Therefore, it is evident that augmented reality can be a powerful tool for businesses aiming to advertise their products in an innovative and engaging manner.
Augmented Reality (AR) has seen some notable implementations in product marketing in recent times, as demonstrated by Home Depot and IKEA’s apps that enable users to visualize furniture, products, and paint colors in their own homes using a camera’s live view. Sephora and Zara have also employed creative techniques in their respective fields.
Brands are increasingly turning to experiential marketing as a means of engaging with their audience. Netflix’s promotion for Stranger Things season 2 is a prime example of this strategy, utilizing social media apps like Snapchat and Facebook to immerse fans in the show’s world. Fans were able to take a virtual tour of a house from the show, complete with Demogorgons leaping out of the walls. This simple yet effective approach immediately captured the attention of people from all backgrounds.
Augmented Reality for Interactive Learning Materials
Augmented reality apps can be a more efficient replacement for two everyday items: user manuals and instructional materials for televisions and smart speakers. These resources can potentially be entirely replaced by AR applications, with additional assistance available for users to get the most out of this software.
When dealing with a vehicle breakdown, it’s common to feel uncertain about the cause. In such cases, it’s worth considering the potential of augmented reality (AR) software. Hyundai has already developed an app that, by using a smartphone camera to scan the engine and answer some questions, can diagnose the issue and suggest a solution. This technology is no longer a concept from science fiction and demonstrates the potential for AR.
Augmented reality software installation can make traditional user manuals obsolete. By directing the software at a specific element of your device, such as a button, screen, or symbol, contextual and instant information can be received. This approach is more convenient than traditional user manuals since it can be stored on your phone or AR device and provides regular updates with recommended solutions for common issues.
Practical Information Display using Augmented Reality
When making repairs or alterations, detecting the plumbing layout along a wall or the wiring configuration behind walls and ceilings can be challenging. In the past, it was required to reference blueprints and then make estimations or measurements to determine the finished structure’s layout. Augmented reality has eliminated this need.
Augmented reality (AR) applications can be utilized to input data into plans, enabling the view of installations by directing the camera. By revealing what is hidden behind or beneath a surface, it is possible to make necessary changes, upgrades, or repairs more efficiently.
Additionally, an augmented reality app can provide useful supplementary data, such as the age of installations or comments regarding past repairs.
Real Property Management with Augmented Reality
The real estate industry is increasingly adopting augmented reality (AR), and it is not difficult to understand why. AR offers numerous benefits to real estate agents, especially in presenting properties to potential buyers or tenants who may not have the chance to view multiple sites. As a result, AR is becoming a popular choice in the sector.
Augmented reality (AR) provides real estate agents with an innovative method to showcase properties by directing a smartphone camera at a floor plan. Clients can explore the house, imagine its appearance, gain a better understanding of the plan, and even visualize furniture placement with this approach. In addition, AR property representations can be integrated into a map that notifies customers searching for a specific property when a nearby house or apartment is available.
These tools enable clients to get better insight into properties, saving their time and energy while also benefiting their estate agents. Instead of spending time searching for properties, they can utilize the augmented reality app to tour the ones that particularly interest them.
To put it differently, augmented reality possesses significant potential for enhancing home buying and selling apps.
The Technology Behind Augmented Reality is Just Getting Started
Augmented reality (AR) is steadily gaining recognition as an upcoming trend, and for good reason. With its distinct use cases representing only a fraction of the possibilities it offers, AR has the potential to revolutionize many industries. We have a strong conviction that AR can be implemented in almost every sector, enhancing existing practices, attracting new customers, and creating innovative business models.
With some creativity in adapting the technology to meet your industry’s specific requirements, and the assistance of a trusted augmented reality (AR) development service, you can utilize AR to transform your business.
