Issues that Ought to Be on Your Strategic Agenda for 2023

Designing a strategic plan poses an exciting test that demands careful preparation and discipline to allocate time to concentrate on the overall vision and detach from the daily worries of efficiently operating a tech firm.

Aggregating the vast amount of input from internal and external sources into a cohesive strategy that finds a balance between ambitious objectives and practical results can be quite difficult.

As you schedule the upcoming months, consider adding the following to your itinerary:


In an industry as competitive as technology, attracting and holding onto skilled personnel can prove to be a significant hurdle. To effectively integrate this into your strategic plan, it’s crucial to be more detailed than just stating the desire to retain employees. Merely listing “Solve technology talent problems” as a key strategic objective without any concrete measures is insufficient to yield outcomes.

It’s vital to explore beyond conventional approaches to recruit and retain talent. Think about innovative methods, such as motivating current staff to apply for vacant IT positions or implementing an apprenticeship program with a nearby university or technical school. It’s vital to take a broader perspective when managing talent acquisition, as competition for the same set of prospects is present.

It’s crucial to allocate a separate segment in the business plan explicitly focused on employee retention since this is a crucial domain that can be impacted directly. Look into techniques for identifying top-performing personnel and those who may be contemplating leaving the company.

When contemplating long-range methods to retain employees, it’s crucial to examine alternatives that may not necessitate substantial salary raises or incentive proposals. However, programmes like enabling staff to work on personal projects or assume additional management responsibilities could be economically viable while delivering a significant benefit. Hence, it’s worthwhile to consider these options rather than hesitating to explore novel ideas.

Gradual Changes in the Digital Environment

The possible hazards related to vague and inadequately defined strategic objectives, which can generate more confusion than a clear direction when striving to put a strategy into effect, have been a relevant topic in the transformation field for many years.

Can you clarify what you imply with the term ‘transformation’ by employing your strategy? Will the Technology Department be in charge of generating fresh revenue sources, exploring new prospects, or designing inventive goods and services? Alternatively, will the emphasis be on the digital component of transformation, employing novel technology to enhance current operations?

Strategic planning can serve as a useful technique to evaluate an organization’s readiness for change, provided this hasn’t already been accomplished through discussions with coworkers or senior personnel. If your colleagues seem hesitant when discussing the exploration of fresh business prospects through technology, it can be inferred that their notion of ‘digital transformation’ is confined.

It’s advisable to detect any inconsistencies in the strategy during the planning phase rather than when the plan is already being executed. If there’s a supposition that digital transformation is exclusively about technology, and yet there’s a necessity to investigate a new market prospect, it’s essential to take the initiative in this exploration.

Environment, Social, and Governance (ESG)

Presently, executives and board members are engaging in discussions regarding Environmental, Social and Governance (ESG). Such conversations could foster greater awareness of ESG and its connection with the company’s overall strategy. Though tech CEOs may be more accustomed to inquiries concerning the launch of sophisticated software applications instead of queries about diversity or climate change, ESG remains a challenging subject to navigate.

Integrating Environmental, Social, and Governance (ESG) aspects into your strategy is strongly advised. It’s worth noting that social issues, such as personnel recruitment and retention, are already included in your strategy.

It’s crucial to ponder the financial and environmental ramifications of your technology decisions. Effective governance procedures must be established and maintained throughout the organization.

Focusing on our environmental accomplishments, We can commence by incorporating an Environmental, Social and Governance (ESG) perspective into our current undertakings. Over time, we’ll be able to see the various advantages of ESG, ranging from cost reduction through improved energy efficiency, to improving our ability to attract talent by recognising and effectively managing our diverse workforce.

Components of the “Left Field”

Incorporating the aforementioned aspects into your strategic plan will aid in creating a well-crafted and efficacious plan. Technology companies should also contemplate making strategic investments in one or two unorthodox domains that may not immediately yield a financial return.

Investing in state-of-the-art technology may be advantageous for your business, depending on the industry. For instance, if you operate a commercial real estate firm, you may want to consider investing in the metaverse. Alongside technological remedies, it may be worthwhile to investigate alternative solutions to current problems. For example, a bot or RPA trial could assist in addressing personnel shortages in a specific branch. Conversely, frontline staff may benefit from delegating some of their workload to an AI-assisted assistant.

Incorporating pilot projects provides two benefits. Firstly, it demonstrates that your organization is at the vanguard of technological progress and is dedicated to finding solutions to critical social concerns. Secondly, it provides a low-risk approach for gauging how much experimentation, risk-taking, and visionary thinking your business is willing to undertake.

Achieving the appropriate balance between a assertive approach and avoiding organizational resistance can present a challenge when guiding discussions. By positioning your plan as something unique and innovative, it provides a chance to obtain constructive feedback in a secure atmosphere.

It’s crucial to promptly identify feasible projects that can help tackle these issues, and establish forward-thinking initiatives that correspond with the organization’s overall objectives, employing the aforementioned categories as the bedrock of your technology approach.

Join the Top 1% of Remote Developers and Designers

Works connects the top 1% of remote developers and designers with the leading brands and startups around the world. We focus on sophisticated, challenging tier-one projects which require highly skilled talent and problem solvers.
seasoned project manager reviewing remote software engineer's progress on software development project, hired from Works blog.join_marketplace.your_wayexperienced remote UI / UX designer working remotely at home while working on UI / UX & product design projects on Works blog.join_marketplace.freelance_jobs