Just What Is Salesforce’s Commerce Cloud?

It is a common misunderstanding that Salesforce only provides a single, pre-packaged CRM product. In reality, Salesforce offers a large range of products and services to assist with a wide variety of business challenges, enabling users to target specific tasks. To gain the most benefit from Salesforce, it is important to understand the terminology they use to refer to their various products and services – commonly known as ‘clouds’.

The Salesforce platform encompasses fifteen individual clouds, each with its own distinct capabilities. Gaining an understanding of even a portion of these features will provide insight into how Salesforce can revolutionize your business. This article will focus on Salesforce Commerce Cloud.

Salesforce Commerce Cloud: What Is It?

Salesforce Commerce Cloud is a comprehensive e-commerce platform designed to support rapidly expanding organizations. It provides a full suite of features to build B2C, B2B, and B2B2C e-commerce sites, enabling businesses to attract and retain customers.

Commerce Cloud’s AI-powered automations, with a focus on mobile, make online purchasing a smooth and enjoyable experience irrespective of the device. Furthermore, Salesforce is renowned for offering enterprises a comprehensive understanding of each customer. The more personalized and successful your customers’ experiences are on Commerce Cloud, the faster your business will see an increase in conversions and revenue.

Commerce Cloud is based on the world’s most popular customer relationship management system, offering reliability and scalability for your business. It provides your team with the tools to effectively manage orders, digital sales, predictive intelligence and point-of-sale capabilities. The platform also enables more profitable e-commerce transactions, through Salesforce’s emphasis on connection; data from these purchases is integrated into the Salesforce ecosystem, allowing it to be analyzed and used to drive growth.