Just What Is Salesforce’s Commerce Cloud?

There is a prevalent misconception that Salesforce only delivers a pre-built CRM solution, when in fact, it offers an extensive range of products and services that cater to a diverse range of business concerns. With Salesforce, users can efficiently focus on specific tasks. To make the most of Salesforce’s offerings, it is essential to comprehend the unique terminology they use. Salesforce’s products and services, also known as “clouds,” assist in achieving specific business goals.

Salesforce encompasses fifteen separate clouds, each with its own unique features and functionalities. Familiarising oneself with even a few of these capabilities can offer valuable insight into how Salesforce can transform one’s business. This particular piece will concentrate on Salesforce Commerce Cloud.

An Overview of Salesforce Commerce Cloud

Created with fast-growing businesses in mind, Salesforce Commerce Cloud is a robust e-commerce platform. The platform offers an extensive range of functionalities to construct B2C, B2B, and B2B2C e-commerce sites that assist businesses in attracting and retaining customers.

With an emphasis on mobile, Commerce Cloud’s automation powered by AI ensures that purchasing online is seamless and enjoyable, regardless of the device used. Salesforce is known for providing companies with a complete understanding of each customer. The more customised and successful the customer experience is on Commerce Cloud, the quicker businesses will witness an increase in revenue and conversions.

Built on the world’s most widely-used customer relationship management system, Commerce Cloud provides a dependable and scalable solution for businesses. The platform equips teams with the necessary tools to efficiently manage orders, digital sales, predictive intelligence, and point-of-sale capabilities. Additionally, Commerce Cloud’s emphasis on connections enables businesses to conduct more profitable e-commerce transactions. The Salesforce ecosystem can integrate data from these purchases, providing it with insights that can fuel growth.