In the coming years, we will be able to connect with billions of people worldwide from the comfort of our homes through smartphones, and social media is now an indispensable part of our daily lives. Not only that, but it has also become a crucial marketing tool for businesses of all sizes. As people spend more time on social media than they do on traditional television, digital platforms have opened doors to new job opportunities such as content development, media management, digital marketing, and most recently, social media influencing. Brands are now leveraging the popularity of social media influencers to endorse their products and services by compensating them for incorporating their messaging into their content.
Social media provides ample opportunities for software engineers who are enthusiastic about utilizing technology to make a positive impact globally, to establish their presence in the tech industry of Asia and beyond. Developer advocacy, influencer marketing, telecommuting roles, and paid speaking engagements are some of the options available to software engineers on social media. As Tim Sanders once stated, “Your network is your wealth”. Therefore, making valuable contributions to the IT industry, building a personal brand, networking professionally and monetizing social media activity are all feasible. The key challenge is to market oneself effectively and expand one’s social circle on any given platform.
In 2022, it will be crucial for Software Engineers and other professionals to concentrate on enhancing and extending their online presence to expand their networking opportunities. They can achieve this through various means, such as developing a professional blog or website, participating in online discussion groups, leveraging social media, or designing online tutorials or courses. They can also benefit from attending virtual conferences and industry events to boost their visibility and gather valuable insights from industry experts. By adopting these measures, professionals can increase their exposure, establish valuable connections and achieve their career goals more efficiently.
Blogging:Keeping a blog is an excellent way to record personal interests, activities, and reflections in an online diary. As a leader in the tech industry, you have an exceptional opportunity to share knowledge, experiences, and new advancements in your domain. Medium is a recommended platform to commence a blog and post content, as it is renowned and frequented by many digital content users and creators. Registering for an account on Medium is completely free. Nonetheless, it is crucial to have a personal website since publishing content on someone else’s platform is akin to building a house on another person’s property. By publishing technical articles on recognised media outlets such as FreeCodeCamp, you can also drive traffic to your own website. A higher search engine optimization (SEO) ranking can help you reach a wider audience.
Vlogging:“Vlogging” refers to creating video content about your interests, activities, and passions. YouTube is the most common platform for vlogs, followed by Instagram and Facebook’s Live Feeds. Vlogging is more engaging than blogging since videos are easier to watch. To get started in the video industry, you need to spot a market gap, get a camera, and launch a YouTube channel or Instagram account to showcase your work. Additionally, you can run both video blogging and regular blogging on your website. With a significant number of followers, you can potentially generate revenue from YouTube and increase your network.
Twitter:Although Twitter is the preferred social media platform for individuals in the Information Technology (IT) sector, many still lack the necessary skills to benefit from it. Having a significant number of quality followers enhances one’s influence on Twitter. The posts’ reach is directly proportional to the number of followers; therefore, gaining more followers on Twitter is crucial. Building a substantial Twitter audience, on the other hand, necessitates a significant investment of time, effort, and commitment. For example, I began using Twitter in 2022 and have amassed 400 followers in only four months, which is the most significant number I have earned on the platform (despite joining a little later).
These strategies may aid in increasing one’s Twitter Follower count:
Maintain high production quality:To launch successful branding campaigns, it is necessary to identify a targeted market need and deliver constant, informative, and engaging content. There are numerous technologies available to streamline this process, including applications like Buffer and Hootsuite that allow you to not only schedule social media updates in advance but also to track how your audience interacts with your content, helping you produce contents that your audience relates to. Additionally, recording any creative idea is advantageous as it allows you to keep track of inspiring thoughts.
Identify and engage with influential individuals:Engaging with popular users’ tweets is an effective method to attract new followers. A tweet by someone with a massive follower base is expected to reach a broad audience. Taking advantage of this, it is a smart move to join the conversation, hoping to catch the attention of the original poster and potentially gain some of their followers.
Locate your unique niche and start a “follow-for-follow” strategy:Having a significant number of mutual Twitter followers can generate more attention for your account. By tweeting innovative and captivating content, you can encourage others to engage with your content, either through likes, retweets or by following your account. If people appreciate your content and it aligns with your brand, they are likely to reciprocally follow you back. Maintaining a count of active followers that is greater than your own demonstrates your credibility. As your follower count increases, you will be less reliant on the ‘follow for follow’ approach.
Engage with developers or other professionals in online groups:By becoming a part of online communities related to your interests, you can develop a vast network of acquaintances. If these groups participate in online events, using appropriate hashtags while tweeting about them is crucial to enable other participants to discover and follow your posts. Additionally, when attending such events, you should make the most of the opportunity by directing other attendees to your social media accounts and website.
Social media advertising can spread information about your content and business.Promoting your content on social media platforms such as Facebook, Twitter, YouTube, and Instagram can significantly increase your content’s SEO and reach a broad audience. However, this form of branding entails considerable financial costs. Each platform offers several ad packages, and it is crucial to select the one that best fulfills your advertising objectives. With social media advertising, you can target a large pool of potential customers, track their interactions with your content, and gather valuable data.
LinkedIn:Having a LinkedIn profile is crucial in 2022 for job searching and networking with other professionals. However, some may not realize the platform’s full potential. Maintaining an up-to-date profile is crucial, including your current role, description, achievements, education, skills, and hobbies, as well as a professional profile photo. Establishing professional relationships with a vast network of professionals who share similar interests is essential. Lastly, ensuring that the industry and job position filters on your profile are accurate and current will make it easier for recruiters to identify you when searching for potential candidates.
Github:When examining a software engineer’s credentials, GitHub is often the only reliable credible source. To maximise the impact of a GitHub profile, consistent contributions to open-source projects and showcasing personal projects on the profile are crucial. Every project should contain a detailed ReadMe file that includes the technology stack and other relevant information. Additionally, ensuring that every addition and modification to a repository, even if it is private, is visible is recommended.
I genuinely hope that the advice I have shared here will be beneficial as you aim to build an unforgettable brand via social media, leading to new personal and professional opportunities, attracting talented individuals to your endeavour, and making a positive contribution to tech advancement in Asia and around the world.