The last twelve months have been challenging for small businesses, with many having to close permanently. Some have also chosen to move solely to online operations. As a result, new strategies for generating leads and maintaining customer engagement are essential for survival.
Since the onset of the pandemic, many small businesses have faced difficulty in recruiting staff, and this continues to be a challenge today. With the rapid shift to remote working and increased reliance on technology, employers need to be proactive in sourcing suitable personnel.
Utilizing the internet and other innovative technologies can aid in the formation of new methods of employee recruitment. IT recruitment strategies can be especially beneficial in constructing a team of the most talented and capable employees the industry has to offer.
Tips for Hiring IT Professionals for Your Company
Managers and HR professionals frequently utilize a variety of strategies to source the most suitable candidates for vacant roles. Technological advancements have made it simpler to recruit high caliber individuals, resulting in greater advantages for business owners and executives. However, what options are available to smaller organizations to achieve a similar outcome?
Online Communities
Having access to social media has significantly enhanced our capacity for interpersonal communication and the development of professional connections. Numerous businesses have made their presence felt on the social media sphere, joining the millions of users who take advantage of these platforms for their personal use. Small business owners often utilize social media platforms to converse with their current and potential customers.
Finding new employees through social networking is a great option if you have a clear idea of the ideal candidate, their communication style, the social media platforms they are most active on and the type of employee you’re seeking. Taking the time to document these aspects of the job internally before you start posting about recruitment online is advisable for optimal results. It is also important to consider the next generation of workers, Millennials and Generation Z, who are heavy consumers of social media. Enhancing your company’s online presence is necessary to ensure you are reaching this audience and taking full advantage of the potential for recruitment.
When compared to large corporations, small firms lack the resources to invest in expansive advertising and recruitment strategies. Nonetheless, social media can help to create a strong online reputation, providing a level playing field.
Create a profile of your ideal candidate and begin searching for them on various social media platforms. Create posts on Instagram, Snapchat, Facebook and LinkedIn to target your ideal applicant, including details about the position, company values, rewards and more.
Mobile Recruiting
Social media can be a useful tool when recruiting, however it is a constantly changing landscape. Therefore, it is not always certain that a potential candidate will be aware of a job advertisement posted on social media, as their preferences may vary.
Mobile recruitment has proven to be highly effective. Mobile phones have become an essential part of our daily lives, and we regularly utilize them for a variety of purposes, such as making calls, sending texts, accessing social media, reading and responding to emails, and engaging with applications. It is therefore understandable that CEOs have begun exploring ways to leverage mobile technology.
Text message marketing, which has become increasingly popular due to the widespread use of mobile devices, has had a significant impact on customer interactions. Moreover, the availability of mobile devices has also changed the way businesses interact with potential employees. Many companies now employ mobile recruitment strategies, such as sending text messages to candidates with reminders, links to video interviews, and enquiries regarding follow-up questions and answers.
Nowadays, in the digital age, it is essential for businesses to adopt and utilize mobile recruitment methods. It is important to understand the advantages of using mobile devices to contact the best applicants. To ensure a successful recruitment process, it is necessary to ensure that online websites, skill tests and applications are mobile-friendly.
Online Commercials
Advertising is likely to be the most effective method for recruiting IT candidates. With the proliferation of digital advertising, businesses have the opportunity to take advantage of this platform to promote their products, services, and events.
Online advertising can also be used as an effective recruitment tool. Many organizations still use traditional methods such as posting job adverts on job boards or using search engines like Monster and Indeed to fill vacancies. Posting job adverts on social media and general search engines can also prove successful. The flexibility of digital advertising makes it an attractive option for small business owners. When marketing a small business online, it is possible to experiment with different adverts, times, messages and platforms without breaking the bank.
Identify the top three digital channels most frequented by your target prospects and start advertising open vacancies on them. Experiment with different calls to action and copy in the advertisement to determine the most effective approach. Ensure that you are accurately targeting your audience and monitoring the success of your ad using suitable software.
Application Status Monitoring
It is important to effectively manage the most impressive candidates, and most businesses have a system for tracking resumes and contact details for when it is time to get in touch. A simple paper-based approach may be suitable for smaller businesses, but it will not enable them to recruit as efficiently as possible.
Jobscan defines an ATS as, “human resources software that works as a database for job seekers.”
Our Applicant Processing System (APS) has the capacity to evaluate resumes and identify candidates with the precise skillset desired. For example, if a computer science professional is sought, the APS can be tailored with filters for technical and soft abilities such as programming, coding, software development, technical writing, imagination, communication, and an eye for detail.
Investing in an applicant tracking system can be a cost-effective way to save time when reviewing hundreds of resumes. Furthermore, it can prove to be beneficial for small organizations with limited staffing, as it can enable them to fill multiple positions quickly and efficiently.
Video-Based Interviews
Despite the challenges posed by the pandemic, some businesses have been able to identify positive outcomes from the last year. This has been particularly true for small firms, who have had to take innovative measures to recruit new staff. Despite being required to remain at home, many business owners have been able to successfully conduct interviews and hire new personnel.
As businesses begin to reopen, there is an increased reliance on video and other digital methods for interviewing and onboarding new staff. Through video chat, employers are able to interview prospective employees from anywhere in the world. Additionally, video responses to pre-interview questions can help to quickly identify those who may not be suitable for the role.
Candidates can gain an insight into what it is like to be an employee at our company through an immersive virtual onboarding experience. This includes a guided tour of the office, a comprehensive overview of our employee handbook, and a simulated workday.
Invest in low-cost video conferencing software, such as Zoom, Google Hangouts or Skype, to ensure you are fully prepared for your next virtual interviews. Furthermore, you may want to consider investing in virtual reality (VR) goggles and viewers to utilise VR technology within your recruitment efforts.
Robotics and computerized intelligence
The outbreak of the pandemic has brought about the positive outcome of automating the employment process. While there may be concerns about automation replacing human work, it is important to remember that AI and automation cannot fully succeed without the help of people. AI can be employed in certain aspects of recruitment and help to replicate human behavior. Additionally, automating routine recruitment processes can help to save time and effort.
AI and automated processes may help small firms with:
- Digital ad-writing software powered by AI
- Process of obtaining and examining application information
- Mating potential employees with open positions
- Preliminary Examining of Resumes
- Sourcing
- Chatbots
Prior to investing in Artificial Intelligence (AI) technology or automation solutions, it is prudent to undertake a comprehensive financial audit. To ensure the best value for money, it is essential to have access to cost-effective, superior quality software and tools, in addition to the requisite expertise and knowledge to make effective use of them. Furthermore, in order to expedite the recruitment process, it is important to have an in-depth understanding of the ideal candidate. To maximize automation and AI opportunities, it is necessary to identify the relevant tasks and applications.
Effectiveness of the Ultimate Method for Hiring IT Professionals
Recruitment is essential to build a successful team. With technological advancements, businesses now have more opportunities to attract high-caliber employees. However, effective strategies and procedures are just as important as having the right technology when it comes to acquiring IT staff.
If you are finding it difficult to source the personnel needed to support your expanding business, please get in touch with us. Works is the leading remote tech recruitment company and we are committed to helping our clients find the best permanent remote workers in the industry.
