The Secret to Percolate’s Success: How They Ignored the Rival

In the world of enterprise-level content marketing platforms, Percolate stands out as the leader of the pack. Founded by marketers, with a mission to help brands succeed and grow in a digital world dominated by social media and mobile devices, Percolate provides a suite of products and services that can increase transparency, streamline collaboration, and create high-quality marketing content and campaigns.

There Is a Lot of Competition, and There Is No Pipeline.

Percolate, with its headquarters located in three of the most competitive markets for software engineering, New York, San Francisco, and Denver, faced a difficult challenge in filling its open positions for both front- and back-end engineers. Even more challenging was the need to replace developers and full teams who had left the company to pursue other opportunities.

Kimberly Peterson, the Director of Engineering at Percolate, has reflected on the company’s struggles with recruitment for pipeline positions. Finding the right candidate has proven to be a challenge due to the competitive nature of the market. It is not uncommon for a potential applicant to already have interviewed with five or six different firms by the time Percolate makes contact, and may even have received offers from some. This then leads to a financial struggle between the companies for the candidate’s attention.

As engineers at Percolate, our team was acutely aware of the mounting pressure of the recruiting crunch we were facing. With fewer resources than our tech industry neighbours, we felt the situation becoming increasingly desperate.

Maintaining Team Spirit and Loyalty

Following a period of experimenting with offshore mobile development agreements, Percolate identified the need for a greater sense of team cohesion with regards to their flagship product. Consequently, Percolate placed a great emphasis on hiring individuals who would be able to build strong relationships with the team, as opposed to expecting their engineers to merely provide requirements, ship them out, and then have little contact with other engineers who they may not be familiar with.

Kimberly remained devoted to bolstering the morale, principles, and efficiency of the business. We did not want to appear as if we had given up on recruiting, and we were especially keen to ensure that the engineering team did not feel threatened by the prospect of being replaced by offshore workers. Additionally, there were some individuals who were not committed to seeing the project through to its conclusion. We made every effort to stop this from occurring.

Kimberly and her Vice President of Engineering discussed the potential of implementing a pilot project with Works, which they believed could have a positive impact due to the company’s focus on integration that seemed to fit in well with the culture of Percolate. Consequently, they decided against pursuing any other forms of outsourcing since the discussion of Works had initially arisen.

When Starting a New Project, You Should Join the Team

Eric Gichuri and Angie Mutava were the inaugural employees of Percolate, joining the team in September. They were welcomed into a diverse and highly productive workforce which had already adopted the use of remote working options. The collective focused on the development of innovative features which enabled a streamlined onboarding process without compromising on the essential context.

On their initial visit to the Big Apple, Eric and Angie quickly developed strong relationships with their four colleagues. Kimberly reflected on the efficiency of the group, noting how they worked together to achieve common goals, and how they felt like a close-knit family. This journey demonstrated that it was possible to expand the team size and, by the end of the year, four more developers had been recruited.

Rather of Outsourcing, Enhance Your Team.

The works engineers have demonstrated an exceptional level of commitment and initiative, offering Percolate a sense of assurance due to their dependability and willingness to exceed expectations for both the company and its customers.

Eric stepped in to assume the responsibilities of the backend team leader while they were away on a two-week vacation. When problems arose, Eric was on hand via Slack to aid in rectifying them, and he was also part of the pager duty rotation and offered to take on the issue himself. An API engineer further helped by attending to an out-of-hours customer inquiry, logging in to the system at five o’clock in the morning. Eric’s dedication to providing solutions to any issues that could arise, as well as his commitment to delivering a high level of customer service, is commendable.

Kimberly, an engineer at Works, recently witnessed a colleague of hers make a successful transition from a back-end to a front-end role using their full-stack skills. As Kimberly proudly commented, “It was amazing to see their versatility in action.” The team at Works takes great pride in their work and this is one of the key differences between augmenting a team and outsourcing a project.

Methods Proven Effective Tasks for Remote Workers

Percolate’s entire remote workforce has experienced the advantages of adopting Works’ best practices. We have gained invaluable insight into the operations of a remote team, all thanks to Works. To ensure that everyone is on the same page, we have established that everyone should use Zoom and decisions should be made on Zoom rather than Slack. All of these changes can be attributed to the impact of Works.

At present, Percolate has six Works teams in place – two for the application team, two for the analytics team, and two for the platform team. They are actively expanding the capacity of their Application Programming Interface (API) to allow for increased integrations.

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