Which Is Better for Your Business, an App or a Website?

Whether to have a mobile app or a website is the ultimate decision for a company owner, just as it was for Amleto.

According to Statista, the average person spends five hours daily on their smartphone, thus emphasising the importance of mobile-friendliness for all online businesses.

It has been estimated that 70% of mobile searches lead to online activity or purchases, and this figure is expected to grow in the wake of the global lockdown. Consumers are able to complete transactions quickly and easily via mobile websites or applications.

When making the decision between a mobile app and a website for your business, it is important to consider the advantages and disadvantages of each option and to assess the specific needs of your organisation. In order to help you make an informed decision, we have outlined the benefits and drawbacks of both mobile apps and websites below.

An explanation of what a mobile website is. Benefits and Drawbacks

Many businesses are yet to understand the importance of having a website which is optimised for mobile use. It can be exceptionally irritating to open a webpage on a phone and be required to pinch and zoom in order to read the content accurately. It is unlikely that consumers would consider making a purchase on a website which is not mobile-friendly. Research shows that 61% of visitors will not return to a website which is not optimised for mobile use and a vast majority (80%) of popular websites are mobile-friendly.

Most users can access our company’s services via a URL such as this. Additionally, businesses often create a mobile-specific website to improve the user experience, with URLs typically in the form of m.Xwebsite.com or Xwebsite.com/mobile. This ensures users are directed to a site that has been optimised for the device they are using.

Mobile optimised sites often resemble the look and feel of applications. The main features and data are presented on the mobile screen in a way that facilitates easy navigation and interaction. Users can quickly take in the information and make purchases with the help of visuals such as images, videos and pop-ups.


A Better User Experience Is Possible.

A more effective approach to achieving your objectives could be to divide your target audience into two distinct groups and create separate websites for each. Through web analytics and user surveys, you may be able to discern that mobile users would prefer different features and content than those who use a desktop browser. By designing a customized mobile site, you can ensure that it is tailored to meet the specific needs of the target audience.


A website can be accessed from any device with an internet browser, however, apps may require a distinct version for each operating system. Incorporating mobile-friendly features such as QR codes and text messaging into your website can make it more accessible and suitable for your intended audience.

Greater Influence

Mobile-friendly websites can benefit from increased visitor numbers due to their optimized compatibility with multiple browsers, as well as a range of built-in features, through the use of responsive web design.

Maintenance and Help

Creating and maintaining a website can be cost-effective. By using the website we have discussed, you can save yourself the hassle of creating a new version for each operating system. Furthermore, any changes made to the mobile site’s content and design can be viewed by users on any device without needing to download anything, and the changes are visible in real-time. As an extra benefit to existing websites, it is also easier to add features and interactive designs.

Greater Efficiency

Mobile webpages have a modified URL structure which is tailored to optimise the user experience on mobile devices. Compared to opening a desktop website link on a mobile device, a mobile website offers a more aesthetically pleasing experience, as well as faster navigation.


Content and Function Compatibility

It is widely acknowledged that tablets and mobile phones are the primary devices used to access the web. However, mobile websites can potentially lose visitors if they are unable to provide the same content and features as the original site. Moreover, attempting to integrate functions such as cameras, GPS and phone calling does not necessarily lead to the same level of efficiency or speed.

Many people use both their mobile phones and laptops when conducting research. However, the size of the display can be an issue in this instance, as the user experience is often compromised due to mobile screens being smaller than those on desktop devices.

Alterations and New URLs

It is important to note that having two distinct URLs can complicate administration and coordination. Automated redirection may not always be effective, and this is especially true when visitors to the site may “like” content on other pages. Furthermore, the destination of a link can vary between a desktop and a mobile device. Lastly, it is recommended to manually check if new products have been added to a website, even if this is intended to be done automatically.

Disconnected Use

It can be difficult for users to access mobile websites without an internet connection. Although mobile web pages may have a lightweight design, they still require a stable connection in order to function optimally.

The meaning of a mobile app. Benefits and Drawbacks

The majority of transactions now take place online, and it is predicted that mobile app sales will reach $600 billion by 2023. With the emergence of smartphones and tablets, app development has become one of the most competitive industries globally. In the United States, the average user has over one hundred applications on their device.

What mobile applications can be

  • The Advantages of Native Applications

    When a programmer uses distinct methods for iOS and Android.
  • Android/iOS/Windows Phone:

    When an application’s source code allows it to run on any platform.

Most people download one of these types of smartphone apps:

  • Gaming:

    Rather than playing computer games, downloading apps could be a beneficial option. It has been noted that gamers are the most loyal in terms of frequency of use. A recent survey showed that mobile games are the most popular type of app to download. Popular games such as Candy Crush Saga and Angry Birds have been among the most downloaded.
  • Productivity:

    Business productivity apps that help with things like monitoring time and projects.
  • Aspects of Leisure Time and recreation:

    The global pandemic has led to a surge in demand for meditation and exercise applications. Social media platforms such as Tinder, Bumble and Instagram are experiencing a daily influx of new users. Moreover, streaming services like Netflix and Amazon Prime Video have also experienced a rise in usage.
  • M-commerce:

    Ecommerce pioneers such as Amazon and eBay have revolutionised the industry by providing their full desktop experiences on mobile devices. These applications offer users a variety of convenient payment options, resulting in a more enjoyable shopping experience.
  • Travel:

    Applications like Ryanair, Google Maps, Airbnb and Uber have revolutionised the way we travel. Tourists often rely on these apps, which can be used to book and access information even without an internet connection.



Apps offer greater portability and convenience than websites of a similar nature. With Amazon and Zalando apps providing a simpler way of browsing their respective catalogues, more and more people are turning to the internet for their shopping needs. It is expected that the number of apps downloaded to mobile devices will rise to 258 billion in 2023, compared to 168 billion in 2018.

They offer an enhanced user experience with faster content loading, simple smart device connectivity and an intuitive app layout for smaller screens.


Push notifications sent from applications have the benefit of promoting new products and sharing news more effectively than mobile websites. For example, if you manage an online grocery store, you can notify customers about the launch of new items or the availability of promotional discounts via push notifications. This way, customers are alerted without requiring you to send emails, and can then check the details within the app.


When it comes to providing regular services, mobile applications offer a great opportunity for customisation. Customers can personalise their experience by setting preferences and creating a unique profile. This ability to tailor an app to each individual user can be used to create powerful and effective advertising campaigns.

Disconnected Use

In contrast to mobile applications, apps may be used even when there is no network connection.


Conformity to Standards for Computer Systems

At the start of our discussion, we highlighted the two types of mobile app architectures, namely native and hybrid. It is not always advisable to use the same code across different platforms, as certain features unique to each OS may not be fully supported by hybrid apps, thus affecting the efficacy and usability of the product. Nevertheless, developing a separate framework for each OS can be both time-consuming and costly.


Apps, unlike mobile-friendly webpages, require user action in order to be accessed. Although users may not have to pay anything to participate, some applications may require payment to cover the costs of updates and moderation. It is important to consider whether your target audience would be prepared to pay anything above their usual browsing costs, or the expense of downloading and installing new software, before investing in an app.

Maintenance and Help

Updating and maintaining a programme across multiple platforms to address compatibility issues can be a lengthy process. Additionally, obtaining consent from the relevant markets in which the app is available is an integral part of app maintenance.

Distinctions Between Mobile-Friendly Websites and Apps

It is important to consider your objectives when deciding the best option for your company. Developing a mobile app is the most practical medium for creating a game. Additionally, it increases the usability and accessibility of managing an online magazine. Similar to a travel agency, offering both options allows you to reach a wider customer base.

Having a mobile-friendly website is a great way to expand your startup’s reach and engage a new demographic of customers.

The primary distinctions between mobile webpages and applications are as follows:

Which One Is Best for Your Company, And How Do You Decide?

It is important to ensure that your ultimate goal should inform your decision. If you wish to improve your online presence, a responsive mobile website is the ideal solution. On the other hand, if you are looking to advertise a service that requires regular use, then a mobile application would be a more suitable option.

Just so you know, we’ve included some helpful links and materials for developing a strategy for your business app.

Here are the most important factors to think about when considering whether to use a mobile app or a website.

Which Is Better for Your Business, an App or a Website?

It is essential to consider the benefits and drawbacks of developing an app or website for your business, as most of our daily activities are conducted on our phones. If your service requires frequent use or a high level of security, an app is the better option. Websites, however, are better suited for advertising or educational mediums such as digital magazines or landing pages. If your service can only be used offline, an app is the ideal solution.

It is important to determine your requirements in order to identify the most suitable course of action. Both options require a knowledgeable programmer in order to ensure optimal functionality and user experience. To ensure the best outcome, it may be beneficial to create a list of the technical abilities necessary for creating the ideal app or website. Consider how interactive you would like the app to be for the users. An alternative option would be to offer a mobile-friendly website that is fast-loading and contains all the necessary information.

At Works, we are dedicated to providing businesses with the best possible assistance in finding and hiring world-class programmers. As experts in the technology industry, we are passionate about cutting-edge technology and applications. We can help you source app and web developers who are the perfect fit for your team and have the right skillset to meet your needs. If you would like to enlist our services, please do not hesitate to get in touch.

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