It is true that a new generation is entering the workforce, and with it comes a new set of norms to consider. Although the media may be inclined to make generalisations about this group of individuals, commonly referred to as ‘Generation Z’, it is important to bear in mind that this is a vast cohort of individuals that cannot be categorised in a single way. Ultimately, it is clear that this new generation is a permanent fixture in the labour sector and must be embraced and respected.
In what age bracket does Generation Z fall?
Generation Z is generally accepted to include those born in the year 2001 or later. From an early age, they have been exposed to the latest technological advances, such as the Apple iPhone and online streaming services for children’s television. Furthermore, they have never had to resort to more traditional methods of ordering pizza, such as phone calls, since they have grown up with the availability of computers and the internet.
Recent reports on recruitment have highlighted the importance of understanding the needs of Generation Z when looking to employ new talent. It is essential to ensure that your organisation is utilising the most effective strategies to attract and retain this generation, as they are bringing unparalleled skills to the workplace. However, experts caution against using the same recruitment practices that were used for other generations, as this may not be effective in reaching out to Generation Z. Therefore, it is essential to be aware of the current trends and practices in order to ensure that your organisation is able to benefit from their unique skills and abilities.
The Guardian has conducted an extensive analysis to examine the true nature of the new generation of workers. According to estimates, this group will make up more than a quarter of the global workforce by the end of 2023, making it essential to be aware of their abilities and contributions. By reading the report, one can gain an understanding of how Generation Z have become proficient in remote recruitment. To summarise the findings, here is the shortened version:
Typical of the Current Generation
They’re ingrained in digital form.This group of people have grown up in a world of modern technology, with the introduction of smartphones and tablets at an early age. From a young age, they have become proficient in the use of these devices, with the popular game ‘Angry Birds’ being the first port of call. This generation are the first to have experienced YouTube as a replacement for traditional television, and to favour messaging apps, such as Snapchat, over making telephone calls. It is this ease with which they are able to use technology and adapt to the digital world that sets them apart from those generations before them.
The younger generations have become accustomed to forming relationships with people from different locations through the use of technology-based communication. However, they are not as excited about the novelty of contemporary technology or the idea of having friends from the other side of the world as their parents’ generation was. This is simply the way things are.
It is essential to recognise that members of Generation Z place a high value on direct human contact. Although they enjoy communicating with their friends through digital platforms such as Xbox Live or Discord, they understand that there is much more to the world than can be experienced through a computer screen. They are motivated to travel, attend cultural events such as the opera, and create lasting memories. This suggests that they are more likely to be digital nomads than people who prefer to work remotely from home.
They have monetary incentives.No, Generation Z is not taking the same approach to money as their Millennial counterparts did in the 1980s, characterised by a ‘buy, buy, buy!’ mentality. Rather, this relatively new generation are taking a much more conservative stance, with their top financial priorities being to secure a reliable income and to qualify for mortgages. It is clear that this generation are no rebels but are instead focused on securing their financial future.
As a consequence, a considerable number of individuals from Generation Z are likely to join the workforce at a very young age. Rather than take on the burden of student loan debt, they prefer to embark on their career path with an apprenticeship or an entry-level role. This presents employers with a unique opportunity to recruit them while they are still learning the basics and shape them into the type of employees that you need.
They Are Exceptional at Meeting NeedsMembers of Generation Z are particularly well-placed to harness the potential of technology, due to their familiarity with the expectation of always-available, free Wi-Fi. This has enabled them to develop an innate knowledge of how to quickly and effectively pick up new skills and technologies. Consequently, they are not reliant on being taught how to use their cellphones by older generations, as is often the case with their parents. Instead, they are able to instinctively understand the most current and cutting-edge innovations.
The millennial generation is renowned for their ability to quickly and effectively adopt new technologies. With the internet being a ubiquitous part of their lives since childhood, they are adept at multitasking and working remotely, even while engaging with other activities. This generation is the first to have had access to smartphones and laptops while consuming media, enabling them to access additional information or join in conversations about what they are watching in real time. Consequently, they have developed a natural aptitude for seamlessly transitioning between tasks.
They value family above everything else.The message was of great importance to this generation of people who sought a cause to align with. However, for the more recent generation, Gen Z, the values that are most important revolve around the significance of their immediate kin. Just like the Baby Boomers, they have been significantly impacted by the global financial crisis of 2007 and are now actively pursuing stability. In the near future, both Millennials and Gen Z will value having a successful work-life balance, and to attain this, they may choose to work from home, reducing the amount of time spent commuting.
They Will Continually Change JobsThose born into the current generation have become accustomed to having their desires satisfied instantly. Take pleasure in selecting your desired content at any time that is convenient for you. Need assistance? Place an order and it will be delivered to you the following day. Unhappy with the service you received? Simply post a one-star rating on TripAdvisor and move on. Therefore, if you are unable to provide millennials and Generation Z with what they are seeking, they will simply look elsewhere.
Despite having previously discussed this matter, the requirements of Generation Z are clear; they wish to be adequately remunerated for their work, and to be able to work remotely. Studies have demonstrated that remote hiring can increase employee retention, and this will be equally true for Generation Z.
The Value of Teamwork to ThemMembers of Generation Z have grown up accustomed to managing their time efficiently using digital tools. Therefore, it is essential to ensure that your remote staff have access to all the necessary resources to collaborate effectively. Millennials have been using digital media for communication for some time, for example, when planning their prom outfits using Snapchat. Therefore, when it comes to remote teams, having the ability to communicate and collaborate online is an absolute necessity.
It is anticipated that Generation Z will not be a cohort of individual innovators, but instead they will work together to devise imaginative solutions to problems. If you are unconvinced, consider the remarkable progress made by Greta Thunberg, who has brought together young people from all corners of the world to talk about climate change.
How Do You Recruit Members of Generation Z?
It is undeniable that their achievements are remarkable. If you are looking to recruit talented young people, then the best place to start is the online world, since this is where the majority of Generation Z individuals spend their time. By posting advertisements that not only emphasise the practical benefits of the job, but that also appeal to the Gen Zers’ wish to work collaboratively, you should be able to attract the attention of suitable candidates.
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