Google Analytics Developers

Hire Google Analytics Developers

When it comes to monitoring and evaluating website traffic, Google Analytics is the go-to solution. In 2005, Google acquired the company and rebranded the service as Google Analytics, and it has since become the industry standard for collecting and analysing data from websites across the web. Google Analytics is now a standalone service under the Google Marketing Platform and its software development kit (SDK) is available for both iOS and Android, allowing users to monitor and analyse usage information from a wide range of applications.

In 2005, the initial release of Google Analytics saw the light of day, and since then there have been numerous updates to the platform. Presently, the latest version is referred to as GA4. To all extents and purposes, GA4 is a rearranged edition of the Web+App property that made its debut in a beta version in 2019.

At present, Google Analytics 4 (GA4) has replaced Universal Analytics as the primary platform. The most significant enhancement enabled by this change is the native integration of Google Big Query with GA4. This powerful tool was previously available exclusively through Google Analytics 360 Enterprise, but it is now accessible to millions of GA4’s free users. Through this integration, Google aims to bridge the gap between its free analytics platform and its comprehensive cloud solutions.

Details about Google’s Analytical Tools

Google Analytics is a powerful digital marketing and analytics tool utilised to measure the performance of a website or application and the actions of its visitors. By tracking individual website visits, it provides information such as how long visitors stay on the site, which pages they visit, how often they return, and where they are coming from. Google Analytics is commonly used in combination with Google Ads to optimise digital advertising campaigns and measure the success of targeted landing pages. Additionally, users are able to set a variety of goals, such as sales, site visits, lead generation, file downloads, and more. This data is presented in a dashboard-style format for novice users and can be accessed in a variety of reports for more advanced users.

Every day, thousands of individuals and organisations around the globe utilise Google Analytics to keep track of and report on their web presence. In terms of web analytics solutions, Google Analytics is not only a leader in the field, but also offers a free version, making it the perfect choice for start-ups and small businesses that are carefully monitoring their marketing and advertising budget. Consequently, there is an increasing demand for specialists in Google Analytics in the business sector.

Google Website Optimizer has been replaced by Google Apps Content Experiments, a tool that allows marketers and analysts to benefit from cohort analysis within Google Analytics. Cohort analysis provides marketers and analysts with the ability to examine the behaviour of users that are not representative of the whole user base, thus providing them with valuable insights. Ultimately, this enables marketers and analysts to better understand the needs and behaviours of their target audience.

Features of Google Analytics that are worth noting

  • Google Analytics traffic data.

Google Analytics is a powerful traffic reporting tool that allows you to monitor the number of visitors to your website on a daily basis. This data can be used to inform your internet marketing decisions, allowing you to identify trends over time and make informed choices about allocating resources.

  • Tracing the flow of a conversation

Once you have identified the areas of your website where users convert (e.g. submitting a contact form, making an e-commerce purchase, or placing a phone call), you can use Google Analytics to track their progress. Through this tracking, you can analyse the length of time it takes for users to convert and the traffic sources that are referring them.

  • We Suggest These Keywords

Have you ever asked yourself what drives people to visit your website? By using Google Analytics, you can uncover the search terms that bring people to your website, which can then be used to optimise your website even further.

  • A recommendation from someone else

By using the analytics available to you, you can gain insight into which external websites are sending traffic to your own. This can help you identify any new sites that may be linking to yours and help you decide which ones are worth investing your time and effort into.

  • Individual dashboards tailored to your needs

Utilising Google Analytics, you can create semi-custom dashboards to monitor your analytics. If it is deemed important, you may add additional metrics such as website visits, sales, and referred customers by keyword. Upon logging into your account on the website, your dashboard will be the first thing that you see and can be exported to PDF or CSV format for further analysis or sharing.

It is only the beginning; the features of Google Analytics listed above are merely the tip of the iceberg. Should you become familiar with the platform, the potential insights you could gain would be truly astonishing.

Essential Abilities

  • Capacity for metrication and data monitoring
  • Learn the ins and outs of the processing engine and the editing procedure.
  • In-depth database analysis and investigation
  • Generating Individualised Subsegments
  • Regular expression (regex) composing
  • Decisions based on evidence
  • Making information visible
  • Data personalization
  • Crafting Individualised Reports

Duties, obligations, and responsibilities

  • The Google Analytics Specialist will be responsible for developing and executing Google Analytics reports and associated tools to monitor and evaluate user interaction metrics, such as session duration, bounce rate, and conversion rate. The specialist will define and construct these metrics, in order to gain a better understanding of how users are engaging with the website. Additionally, the specialist will need to remain abreast of the latest trends and best practices in order to ensure the accuracy and effectiveness of their work.
  • These initiatives will inform product strategy and feature development with the goal of enhancing the user experience for participants.
  • Build reports to maintain tabs on critical connections and data providers that feed the platform.
  • Maintain a daily report schedule.
  • Monitor customer activity for signs of churn, rates of conversion, and other insights.
  • Preserve long-term patterns in user behaviour.
  • Changes to the product or its setup may be correlated with an uptick in use or a decrease in attrition.
  • Advise the product, engineering, and analytics teams on how to improve the platform based on user data.
  • Improve the process through which new Google Analytics tracking pages may be created to monitor user activity.
  • In response to specific requests for monitoring, we evaluate and analyse the needs of our customers.

Are you looking for an experienced Google Analytics Developer to join your team? Works can provide you with the perfect solution – we can help you find the right person, whether you require a freelancer, an employee, or a contractor, from anywhere in the world. Our experienced recruitment team are on hand to provide you with a selection of qualified and experienced Google Analytics Developers to suit your needs.

Work on a Freelance or Contractual Basis

Freelance and contract Google Analytics Developers can have a successful and comfortable career by billing either by the hour or for individual projects. Startups and established businesses alike are in need of these specialists, meaning they are able to offer their services for lower prices. Additionally, freelancers and contractors have the advantage of flexible working hours, remote working locations, and a competitive salary, which varies depending on their level of expertise and experience.

The Process Of Obtaining Google Analytics Certification

With over 30 million websites using Google Analytics, there has been a steady rise in the demand for Google Analytics Developers. Businesses are seeking assistance in creating, maintaining, and interpreting the data from their analytics accounts. The Google Analytics Individual Qualification (GAIQ) certification is highly recommended for those looking to advance their knowledge and understanding of Google Analytics. By obtaining the accreditation, individuals will have access to a wealth of useful insights into the analytical data that they can use to inform their decisions.

In order to gain an in-depth understanding of the data generated by your website, you will acquire a comprehensive knowledge of Google Analytics. With this certification, you are now equipped to work as a web analyst equipped with Google Analytics skills, should any potential employers require them.

If you are passionate about pursuing a career in Google Analytics, it is an excellent opportunity to consider. As the digital world is rapidly expanding, the demand for experts in this area is growing. Consequently, it is a great time to explore the potential that Google Analytics can offer you.

Domain Expertise

At Works, we specialise in tech recruitment for remote tech engineers for various sectors. We also provide comprehensive HR services that covers every aspect of the process of recruiting and onboarding overseas employees and freelancers, including selection, invoicing, compliance, and taxation. Our goal is to help you to integrate the best remote developers into your team to drive your technical projects and important technology initiatives.


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What makes Works Google Analytics Developers different?
At Works, we maintain a high success rate of more than 98% by thoroughly vetting through the applicants who apply to be our Google Analytics Developer. To ensure that we connect you with professional Google Analytics Developers of the highest expertise, we only pick the top 1% of applicants to apply to be part of our talent pool. You'll get to work with top Google Analytics Developers to understand your business goals, technical requirements and team dynamics.